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>Understanding and Exploring the Social Media Jungle: Best Practices

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With more and more social media sites popping up everywhere, the craze to have the next Facebook or Twitter continues to be relentless. Wikipedia lists ?€?some notable, well-known?€™ active social media sites  – ?€?some?€™ being 190 – and even has a separate page for defunct websites, showing that this competitive trend shows no mercy.

So with almost two hundred ?€?notable?€™ options out there, how do you know which to use for your site and how? Facebook and Twitter are the most obvious choices, but it?€™s essential to take time to create a strategy and see what works best for your particular needs.

Take time to find the sites relevant to you
Don?€™t just jump on the bandwagon. Investigate what?€™s out there, and make two lists of potentials ?€“ one for pages that require very little maintenance (e.g. a StumbleUpon link), and one for sites that require frequent updates and monitoring (e.g. Facebook).

When choosing sites, make sure they have an active following
Having active members is usually more important than having a large number of members, particularly as small sites give you the opportunity to gain prominence, enjoy less competition and let you take advantage of a more targeted audience.

Check the terms and conditions of each site carefully
If you have a design or photography site (for example) and you want to upload images to a networking site for exposure, clarify the copyright and ownership policies of the site first to avoid upsetting clients or losing ownership of your work.

Don?€™t be afraid of trial and error
When it comes to choosing the right social media sites don?€™t be afraid to have a go, but if something?€™s not working despite your best efforts then it?€™s time to move on. Make sure you don?€™t leave any blank pages behind you ?€“ ?€?saving the name?€™ can be useful but at least include a link and a logo so people can identify you. This is something to watch out for especially when you?€™re signing up with multiple usernames that may become useful in future. Try to provide a redirect link to your main account or user page where possible to help people get to the right place.

Make sure you decide and allocate resource effectively
Spreading your time too thinly means that profiles will get neglected, so do a test over a set period and cut out the less successful ones. An abandoned page gives the impression that you don?€™t care or even that you?€™ve gone out of business, and spam and inappropriate discussions can run riot. Having a bad presence can easily be worse than none at all, so opt for consistency, and don?€™t promise scheduled content you can?€™t deliver on.

Keep up to date
Sign up for newsletters and regularly read the official blogs of the social networking sites you?€™ve joined. That way you can keep on top of any new features and implement them before your competitors, and also be aware of upcoming changes which may affect the way you operate.

Think about the purpose of your social media
Are you developing your brand, using it as a direct sales tool, improving traffic or communicating with customers? This handy infographic from cmo.com explores the strengths and weaknesses of ten common social networking sites.

The most effective campaigns are original
If you have an idea that?€™s different to everyone else?€™s, don?€™t be scared to try it out; it could lead to a publicity explosion. If it doesn?€™t work, then take the time to analyse it and figure out why it wasn?€™t successful or come up with potential improvements. If you?€™re using social media to host contests, try getting some feedback from participants about what they enjoyed and what problems they faced (if any)  to gain more insight into user experience.

Understanding and Exploring the Social Media Jungle: Best Practices

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>Twitter May Let Users Pay for Self-Promotion [RUMOR]

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Twitter might be exploring an addition to its Promoted Tweets advertising platform that would let users pay to get more exposure — and followers — for their Twitter accounts.

Sources have told All Things Digital that the rumored product is being discussed internally. Their sources claim that it would be akin to a “Promoted Tweeter” initiative that “highlights specific user accounts, designed to bump up follower counts.”

There’s very little information about what this product would look like, how it would function or the pricing model. Sources did indicate that the product would be web and third-party application-friendly, although even that sounds very futuristic given that Promoted Tweets and Trends have yet to extend beyond Twitter.com.

Twitter spokesperson Sean Garrett did not confirm or deny the initiative and instead merely commented that the company would “eventually have full suites of both promoted and commercial products.”

We’ve reached out to Twitter as well and will update this post should the company decide to address the rumors around the product offering.

Speculatively speaking, we could easily envision Twitter creating a do-it-yourself advertising play that would let users pay to promote their own tweets or profiles for the purpose of trying to gain more followers. Still, Twitter’s never been the type of company to emphasize or reward high user follower counts, which lends a hint of doubt to the rumor.

[img credit: Matt Hamm]


Reviews: Twitter

More About: followers, Promoted Tweets, twitter

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Twitter May Let Users Pay for Self-Promotion [RUMOR]

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>Facebook “Like” Buttons Coming to E-mail Marketing

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E-mail marketing service MailChimp is preparing to release a new version of its application that includes support for integrating Facebook “Like” buttons in e-mail campaigns.

MailChimp v5.2 will be released early next week and include support for the social plugin. Essentially marketers will soon have a simple way to plop Facebook “Like” buttons inside their e-mail messages.

The e-mail “Like” buttons will look and function in exactly the same way that they do on the web. So, when a subscriber clicks the “Like” button in an e-mail, the campaign is then posted to their Facebook profile. Those “Like” behaviors are tracked by MailChimp and made accessible in the campaign social stats section.

While somewhat controversial, “Like” buttons have proved to be incredibly popular, especially for content creators and online publishers. Nearly 65 million users reportedly “Like” things daily, and TypePad users have experienced a 50% increase in referral traffic to their blogs from Facebook.

If the MailChimp “Like” addition works as advertised, we predict the upcoming feature will prove extremely popular with e-mail marketers and have the potential to massively boost user engagement.

Given the very nature of Facebook “Like,” the e-mail recipient that clicks to “Like” something is taking a much more social and long-lasting action than simply clicking on a link. In fact, some might even make a case for replacing the link with the “Like” in e-mail altogether.

Watch the video below for a descriptive walkthrough of the new feature.

[img credit: Mzelle Biscotte]


Reviews: Facebook, TypePad

More About: email, facebook, Facebook Like, mailchimp, MARKETING

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Facebook “Like” Buttons Coming to E-mail Marketing

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>Interactive Tool Reveals the Social Media Behaviors of Your Audience

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Trend Stream has released a mini version of its Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form. The tool (above) provides an insightful look at the social media profiles of various online users.

Trend Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude — to pull up social media behavior and attitude analysis. The tool will then return a bevy of stats encompassing social media motivations, activities and brand perceptions for the selected audience and the entire country.

The idea behind Global Web Index LITE is to give brands and marketers a snapshot of the social media preferences and motivations of their online audience. Try it out above and let us know what you think.

Image courtesy of iStockphoto, VallarieE


Reviews: iStockphoto

More About: global web index, MARKETING, research, social media

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Interactive Tool Reveals the Social Media Behaviors of Your Audience

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>Can Robots Run the News?

>

News Robot Image

To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. Stats Monkey uses the box score and play-by-play — even quotes, if they’re available online — to compile articles that follow one of the system’s pre-defined narrative arcs.

Despite the lack of human involvement in this process, New York Times columnist David Carr delivered a verdict of “not-that-terrible” on the result. A company called Narrative Science has even licensed the Stat Monkey software and now provides automated stories to news outlets, including the Big Ten Network.

Reporting and writing, though possibly the most disconcerting, aren’t the only newsroom tasks that are increasingly being handed off to computers. Here’s a look at some other journalistic duties being outsourced to A.I. and whether or not they are ready for prime time.


Editorial Automation


Instead of copy editors making the final call on how to headline articles at The Huffington Post, computers run an automated test period with two options. The headline that gets the best response from readers sticks.

The process of finding the content itself is also becoming more automated. Instead of editors trolling for the best stories to post on their websites, some news sources employ algorithmic systems to decide which stories to put on their pages and when. And another project from Northwestern University, News at Seven, has been compiling information on the web to create automated newscasts since 2006.

A company called Demand Media, though not a traditional news outlet, is probably most well-known for using automated computer processes to help create content. It uses an algorithm to generate headlines that will do the best in search engines and be most appealing to advertisers. Once the headline is generated, a pool of freelancers can sign up to write or create a video of the story for about $25. More than 10,000 freelancers create about 6,000 pieces of content every day. One of the most popular sites Demand Media produces is eHow.com, which anyone who uses a search engine knows is often successful in launching content to the top of results — so successful, in fact, that Google seems to be interested in creating a similar model.


The Pros and Cons of Computational Journalism


News Search ImageProponents of what some call “computational journalism” argue that there are many upsides for computer involvement in news tasks. Computers can more accurately and efficiently find patterns in data. They can alert journalists to what’s new, create visualizations and timelines, track sources, and interact with readers. Invaluable news resources like The Washington Post’s database of congressional voting wouldn’t be possible without computer automation.

Another upside is that automating news tasks is more efficient and profitable. Narrative Science doesn’t need to pay a reporter or even buy a game ticket in order to sell an article about a sporting event. They could produce and sell an article on every little league game in the country without substantially increasing their overhead costs (provided they have a reliable source of game data, of course). On a similar note, by catering to search engines and advertisers, Demand Media has, not surprisingly, demonstrated a potential to sell a lot of advertising. They’re expecting an annual revenue of about $250 million.

But, as the once fully automated blog Techmeme found out, there are also limits to what computers can accomplish without real, flesh-and-blood reporters. The blog analyzes the way sites link together in order to determine what is newsworthy. In the beginning, the automated posts to the blog were unedited, but after some embarrassing headlines (including one about Anna Nicole Smith’s hospitalization posted after she had already been declared dead), the blog founder announced in a post entitled “Guess what? Automated News Doesn’t Quite Work” that he would be hiring a human editor.

And while Carr was impressed with the automatic article that Stats Monkey produced on a playoff game between the Angels and the Red Sox, he also noted that the computer program missed the most important detail: That the winning team went on to play the Yankees for the championship.

While automatic news generators do a great job of compiling information that other people put online, those people still need to put it online. According to a 2010 Pew Research Center Study that tracked several news threads, 83% of content was essentially repetitive. Of the 17% of “news” that actually contained new information, nearly all of it came from traditional media outlets — a.k.a. people.


More Journalism Resources From Mashable:


5 Innovative Websites That Could Reshape the News
– <a href="http://mashable.com/2010/05/14/journalists-foursqua
re/”>7 Ways Journalists Can Use Foursquare
How Mobile Technology is Affecting Local News Coverage
How Twitter?€™s New Media Blog Aims To Teach By Example
How Journalists are Using Social Media for Real Results

Images courtesy of iStockphoto, VikaSuh, domin_domin


Reviews: Google, iStockphoto

More About: aggregators, automation, computers, journalism, News, robots, tech

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Can Robots Run the News?

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>4 Resources to Build Your Blogging Business

>

Every week I am contacted by people producing training resources, courses, eBooks, books etc for people wanting to make money from blogging and other online activities.

If I were to write a post about every one it’d almost take over this blog completely so I’m pretty fussy about which ones I promote. However lately there have been a lot of them coming from people that I know and respect.

Not all will be ideal for every person (they have a huge variation in price points and a fair variation in topics covered) but I do know that some are going to be very valuable to different readers so here’s a summary of the latest products coming across my desk (in no particular order).

1. Freelancer’s Survival Guide

ZZ3D5154C5.jpgChris Guillebeau has done it again with another of his ‘Unconventional Guides’ (out today).

This one is for those wanting to get serious about their Freelancing Businesses. As with most of these guides Chris offers 3 price points for different levels.

Learn more about this Freelancing Survival Guide Here.

2. Beyond Blogging Project

beyond-blogging-project.png
A brand new project by Nathan Hagan and Mike CJ – authors of the successful Beyond Blogging book.

This project is a 6 months project to help you build your blog to the next level.

It includes web casts, podcasts, site critiques, Q&A calls, forum and a lot more. Both Mike and Nathan know what they’re doing – looks like something well worth considering. It’s not cheap and will price some out of participating (although not as expensive as some courses) but for a 6 month course with lots of personal touches it’s about what I’d expect.

Get all the information on the Beyond Blogging Project here

3. Product Launch Formula 3

_wp-content_uploads_2010_06_jeff-walker.pngJeff Walker’s Product Launch Formula 3 has had enough buzz in the last week that you’d have to have been having an internet free week to miss it.

It’s a high level product for those looking to launch products (I took version 2 and it’s helped me double my income from product sales in the last year) and it closes its doors in the next 24 hours (Jeff tends to only open them every 6-12 months).

Again – this isn’t a cheap product but it’s the formula behind many very successful online product launches so if you’re getting into that game it’s the type of teaching that has the potential to pay for itself. At the very least get yourself signed up for the product launch formula blueprint (pdf and video) which is free (for the the price of an email address) as it’s a handy thing to have.

Learn more about it in this interview I did last week with Jeff.

Full Details on Product Launch Formula 3 are Here

4. Engage

_wp-content_uploads_2009_05_20100126-kis1nw5n1qen8kpy186ijj4d9s.jpgThis is a book (yep, a paper one) that I’ve been reading for a month now. I usually don’t read too many paper books these days but this one is well worth the read.

The sub title is – ‘The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web‘ which gives you a little more on what it is about but as a mini review I’d say it’s well worth the read for anyone whose business is developing a plan for their use of social media. Much of it is useful for individuals but I suspect it’s going to be most powerful when a company gets ahold of it and implements some of Brian’s thinking in their business.

The first half is more introductory into the world of social media while the 2nd half is more about how to use social media to engage and some of the responsibilities that come with that. It’s a meaty book – enjoy.

Engage is Available on Amazon here

Disclaimer – each and every one of the links above is an affiliate link and you can assume that I stand to earn a comission if you buy any of the products. However I stand by the recommendations of the products and people mentioned. For every product mention you see here there’s another 1-2 that I’ve chosen not to include.

Post from: Blog Tips at ProBlogger.

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4 Resources to Build Your Blogging Business

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>Watch #SummerMash Interviews From Seattle [LIVE]

>

The Mashable team is hosting our U.S. Summer Tour stop in Seattle tonight with networking, an open bar and awesome prizes. We’re also excited to be joined by Rachel Sklar, who will be interviewing attendees on our Watchitoo live stream.

We encourage you to participate in the live steam and suggest questions for Rachel to ask in her interviews with the local social and tech community. Feel free to also submit the questions in the comments below or on Twitter using #summermash. We want you to help facilitate some of the discussion on Watchitoo by joining us on-camera to help ask attendees questions and answer some social media trivia.

If you?€™re interested in that, the details are outlined below. You?€™ll also have a chance to win tickets to attend the events through the contest.

Check out our other cities on the U.S. Summer Tour:
San Francisco | Washington D.C. | New York City | Chicago


Mashable Watchitoo Summer Tour Contest


Contest Submission Criteria: Upload a 14-second YouTube video explaining why you should be brought on live to chat with hosts/attendees at the Mashable 2010 Summer Tour.

  • Answer the question: ?€?Why are you the one to be featured LIVE on the Mashable Summer Tour Live stream??€?
  • YouTube video link must be posted to Facebook/Twitter with appropriate hashtags #summermash #watchitoo
  • Become a fan of both Mashable & Watchitoo on Facebook. (Please use your real identity so we can confirm).
  • After uploading to be picked for the contest, please email: hila@watchitoo.com with your contact information
  • Prize: Winners will be selected to participate live in the show. Mashable & Watchitoo will select winners. If you?€™re chosen to participate, you will get to ask some of the virtual hosts live questions & answer social media trivia.
  • Grand Prize: Mashable will award the best video with 2 tickets to the west coast event in San Fransisco, and then 2 tickets for each subsequent city: DC, NYC, & Chicago.

Socialize


1. RSVP and connect via our Facebook Event page,
2. Checkin at the “Mashable Summer Tour Seattle” venue on Foursquare,
3. RSVP and connect on Meetup
4. Keep up with real-time updates around the event on Plancast,
5. Use the Twitter #summermash tag.


SummerMash Tweets



Thanks to our Local Sponsors:


IDEA is a nationally recognized, full-service digital creative agency serving some of the biggest brands in the world. As trusted partners to our clients, we carefully weave creativity and technology together to help our clients build their brands and connect with their audiences in the digital space.


Bing helps you find the information you need faster, and with fewer clicks, so you can make better decisions. It?€™s different than a typical search engine?€”it?€™s your “decision engine.”


A Special Thanks to Our Tour Sponsors


Join Gotelo.com and choose where you want to be found, anytime, in one easy step.  It?€™s fast, free, and launching this summer. Gotelo simplifies the way you connect with people you know and businesses you like by directing you to their most current web page.


The Intel® Atom™ Developer Program provides software developers with everything you need to easily develop and sell applications for Intel® Atom™ processor-based products starting with netbooks, and eventually supporting tablets, smartphones, consumer electronics and more. Program features include: Powerful tools?€”including an SDK, easy deployment and validation, Revenue and marketing opportunities, Developer Catalog to buy and sell application components, Application Labs in addition to a vibrant online community for support.


<img class="aligncenter size-full wp-image-317448" title="WSLogo_Duo_Blue" src="http://cdn.mashable
.com/wp-content/uploads/2010/06/WSLogo_Duo_Blue.jpg” alt=”” width=”252″ height=”48″ />

Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm?€™s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world.


A Special Thanks to Our Multi-Streaming Partner


Watchitoo is an embeddable, live multi-streaming platform that allows 10+ participants to communicate via a web-cam in real time, while collaborating around a custom designed rich media playlist. A passive audience of thousands can view the show online. Any viewer can be added into a show via a virtual green room, where a moderator can adjust their microphone, have a private one-on-one chat, and vet their overall suitability to participate. Streams can be inserted, removed, re-arranged and re-sized in real time. Watchitoo has a rich feature set that includes Twitter and Facebook integration, chat, questioning, recording, screen-sharing and white-boarding.


Thanks to Our Official Ticketing Partner


Eventbrite is the world?€™s largest self-service online ticketing site. Eventbrite makes it easy for anyone to sell-out an event.


Reviews: Bing, Facebook, Foursquare, Mashable, Twitter, YouTube

More About: Events, Live Stream, mashable summer tour, rachel sklar, summermash

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Watch #SummerMash Interviews From Seattle [LIVE]

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>Know How Blogging Helps to Promote Business

>

By  Bimla

There are blogs for just about any subject matter you can think of. If you surf the Internet, you can find everything from personal blogs about family life to corporate blogs about marketing trends, blogs for social service to blogs that make money. The blogosphere has seen steady growth in the number of blogs over the last few years. Today, consumers search for answers in blogs for almost all niches as experts use the blogging platform to solve almost every problem. For more help pl visit the site .

Individuals, experts and evangelist use blogs to deliver their message. Moreover, businesses that want a direct conversation with their customers are blogging more than ever before. Corporations and businesses use blogs to provide their customer a direct channel of communication and explain their brand and products to the market. The trend of blog marketing has grown by leaps and bounds since the invention of paid posting.

Blog marketing has become a common name among marketing professionals. Blog marketing and promotion has become a vital tool in the marketing arsenal. How many times have a company relayed its message through a company blog or you have taken the expert opinion of a blogger before making a decision. In its conception, blogging was started as a platform to share personal feelings about a topic. Now it has grown up to become a place for business communication. Businesses utilize blogs to communicate key point affecting their customers as well as in the promotion of a brand in social media. They allow businesses to target the most specific group of consumers in a closed niche.

By understanding the power of blogs and harnessing it to its optimum level, blog marketing has provided huge exposure in a market that was impossible to tap with traditional media. It has opened the market possibilities beyond geographical boundaries. Blogs have become a good medium for those businesses which normally don t have direct communication with their client base. It helps build business a relationship with their customers and encourages the user and the business to start a conversation on multiple viewpoints and agendas. Blogs help to create participation and interaction which difficult in one way media where only business provides information and are not able to get any feedback directly from the users.

Beyond delivering a message to consumers and building perception, blogs help to promote the business sites in search engine ranking as blogs are updated frequently making it easier for search engine bots to crawl the updated sites. Blogs have been known to have a strong search engine optimization presence due to its clean format. Blogs also have the capacity to reach every subscribers inbox without the user accessing them, this makes blogs more powerful in direct marketing.

One can only see its results if you actively involve yourself in blog marketing. So, are you going to use blogs as a marketing tool for your brand? Use it and see how it helps you create a sensation in your niche.

For more information pl log on to http://www.profit-pulling-toolbars.com
OR http://www.blogers-guide-to-profit.com

Know How Blogging Helps to Promote Business

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>Most Popular Blogging Services Right Now Blogger!

>

The task of marketing a website can be a very boring task. Yes, marketing is important and vital to the success of a business but it cannot be denied that the tedium could get to the most persistent internet marketer or business owner.

To combat the boredom is to use many different internet marketing tools as a way of diversifying the marketing choices that will be used for the website. For more detail go to: http://www.atoz-about-rss.com.But there is one new internet marketing tool that is not only very effective in promoting your website; it is also quite fun to do. This is making and posting Blogs.

One of the most popular blogging services right now is Blogger – now owned by Goggle. Bolger?€™s easy to use blogging interface has proven to be a hit among bloggers of different persuasions. Google has even established a dedicated Blog Search in its search engine as a way of addressing the fast growing popularity of Blogs. Blogs are like online diaries where people can post their thoughts about a variety of subjects and issues or even report news in various points of interest. The readers of the blog are also encouraged to post their replies to the blog posts, thus forming an informal community that sends messages to each other. Blogging has been a popular internet pastime for quite some time now. Blogging has actually taken a life of its own and has transcended its initial life as an online diary.

Search engines know that most Blogs are updated regularly and this results in more favorable page rankings for the topic that it deals with. Blogging has also given media relations a new effective tool because bloggers are often recognized as the opinion leaders in the field in which they blog. For more help visit to: http://www.your-own-blog.com. Recently, internet marketers saw the potential of Blogs as a powerful internet marketing tactic. They realize that one of the biggest advantages of Blogs is that it gets good search engine positioning because of its interlinking aspect as well as the regular fresh content. There are also topic-specific Blogs that can be setup as a form of soapbox for the internet where people can freely voice their opinions regarding important issues of the day. Still another idea is to set up a blog that can be the source of news for topics that are not covered by the media in general.

When it comes to more in-depth marketing efforts, Blogs can be used to promote a website directly or use the generated traffic to bring attention to an affiliate program like Google ad words to set up another income stream. Blogs can also be used for various promotions strategies. You can either launch your own blog to promote a service or, as previously mentioned, a website, or participate in ongoing blog discussions within relevant subjects or topics and then promote the service or website there by participating in the discussions.

Most Popular Blogging Services Right Now Blogger!

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>Blogs Help to Promote the Business Site

>

There are blogs for just about any subject matter you can think of. If you surf the Internet, you can find everything from personal blogs about family life to corporate blogs about marketing trends, blogs for social service to blogs that make money. The blogosphere has seen steady growth in the number of blogs over the last few years. Today, consumers search for answers in blogs for almost all niches as experts use the blogging platform to solve almost every problem. For more detail go to: http://www.instant-blog-and-ping.com.Individuals, experts and evangelist use blogs to deliver their message. Moreover, businesses that want a direct conversation with their customers are blogging more than ever before. Corporations and businesses use blogs to provide their customer a direct channel of communication and explain their brand and products to the market. The trend of blog marketing has grown by leaps and bounds since the invention of paid posting.

Blog marketing has become a common name among marketing professionals. Blog marketing and promotion has become a vital tool in the marketing arsenal. How many times have a company relayed its message through a company blog or you have taken the expert opinion of a blogger before making a decision. In its conception, blogging was started as a platform to share personal feelings about a topic. Now it has grown up to become a place for business communication. Businesses utilize blogs to communicate key point affecting their customers as well as in the promotion of a brand in social media. They allow businesses to target the most specific group of consumers in a closed niche.

By understanding the power of blogs and harnessing it to its optimum level, blog marketing has provided huge exposure in a market that was impossible to tap with traditional media. It has opened the market possibilities beyond geographical boundaries. Blogs have become a good medium for those businesses which normally don’t have direct communication with their client base. It helps build business a relationship with their customers and encourages the user and the business to start a conversation on multiple viewpoints and agendas. Blogs help to create participation and interaction which difficult in one way media where only business provides information and are not able to get any feedback directly from the users.

Beyond delivering a message to consumers and building perception, blogs help to promote the business sites in search engine ranking as blogs are updated frequently making it easier for search engine bots to crawl the updated sites. Blogs have been known to have a strong search engine optimization presence due to its clean format. Blogs also have the capacity to reach every subscribers inbox without the user accessing them, this makes blogs more powerful in direct marketing.

One can only see its results if you actively involve yourself in blog marketing. For more help visit to: http://www.bloggers-guide-to-profit.com.So, are you going to use blogs as a marketing tool for your brand? Use it and see how it helps you create a sensation in your niche.

Blogs Help to Promote the Business Site

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