Many of you have asked me to provide some sort of guide, evaluation
tool, or consultation to see if you are optimizing your own
Internet marketing strategy and profits. So to help you personally,
I have developed this simple — but highly effective questionnaire
and a personal consultation option to help you.
If you want to control your industry or industry niche, if you want
to make sure your competitors and future competitors don’t put you
out of business, or if you simply want to make massive profits over
the Internet, I highly recommend that you fill out the consultation
Please answer the following questions “Yes” or “No” to perform your
own “FREE Internet Marketing Consultation” evaluation.
Goals and General Internet Marketing Strategy Questions
What do you want to accomplish with your online presence?
Note: For the purpose of this consultation, your online presence
includes — but is not limited to: 1.) Your own website(s), email,
email auto responders, Internet PR, etc., 2.) Interaction with your
vendors, customers, and employees using the Internet and email, and
3.) Joint ventures with other entities using the Internet and
1. Do you have a cost cutting or savings goal? (Yes) or (No)
2. Did you know that there are at least 7 ways you can potentially
cut costs using the Internet, email, etc.? If so, do you know what
they are and do you have a specific cost savings goal for each one
that is applicable to you and your business?
3. Do you have a sales increase goal?
4. Did you know that according to some experts, the Internet
commerce accounts for 3% of the gross national product today and is
supposed to account for 15% by the end of the next 5 years?
Assuming this projection is true, that would mean an Internet
commerce growth in excess of 30% each year. Do you know what that
will mean to your business if you are planning to grow your
Internet business by less than 30% a year?
5. Do you have a lead generation goal?
6. Do you have a customer service improvement goal?
7. Do you know who your clients do business with before, during and
after they do business with you on the Internet?
8. Do you have a goal for joint ventures with people your clients
do business with before they do business with you on the Internet?
9. Do you have a goal for joint ventures with people your clients
do business with at the same time as they do business with you on
10. Do you have a goal for joint ventures with people your clients
do business with after they do business with you on the Internet?
11. Do you know what Internet publications, forums, discussion
groups, etc. your clients are participating in — and specifically
what they are saying about you, your competition and your industry?
12. Have you reviewed your competitors’ websites to determine what
they are and are not doing and what you can do to make your
marketing strategy better?
13. Do you have a free PR goal?
14. Do you have an Internet advertising goal?
15. Do you know what your growth limitations are as far as
fulfillment, order processing, number of visitors your website can
handle, number of emails your email server and email box can hold,
the maximum amount of dollars your credit card processing company
will let you handle, etc?
Website Optimization Questions
1. Have you had someone from outside your company attempt to use it?
2. Is each page less than 35k so that they load in a hurry?
3. Do you have a headline which tells them the specific benefit
that they will be getting from your product, service or information
on the first page and on succeeding pages as well?
4. Do you have your name, email address, address, phone number,
website address, etc. on each page or listed frequently so they can
easily contact you?
5. Do you give them a reason for them to give you their email
address and get permission to contact them later?
6. Do you regularly examine your site’s traffic logs especially to
determine the source of your visitors, which keywords they used (if
they came in from a search engine), and what websites they come
7. Do you regularly examine your position on each of the search
engines to determine if you are in the top 10 selections based on
the appropriate key word searches? If so, do you make the required
changes to make sure that your website comes up in the top 10 —
at least for the top search engines?
8. Is your email address you give in your website monitored at
least daily and preferably more often than that so that you can
respond as required?
9. Do you concentrate on your customer or prospects specific needs
and position yourself in the appropriate niche(s) so that you can
maximize your profits and minimize your competition?
10. Do you make product or service information available from your
website and from auto responders?
11. Do you regularly collect testimonials and display them on your
website to establish instant creditability with prospects?
“Email Marketing” Optimization Questions
1. Do you capture all your customers, prospects, vendors,
affiliates, prospective affiliates, and joint venture partner’s
email addresses in different email databases so that you can
communicate, sell, or prospect with them as groups or individually?
2. Do you maintain all of the same database information for your
email database of clients as you should do with your regular
databases including recency, frequency, and specificity of purchase?
3. Do you communicate, sell or prospect with your respective email
databases on a regular basis?
4. Do you have a signature file that you add to the end of all of
your emails? This has your name, address, and email address and
other relevant information so that the addressee knows who you are,
what you do and can contact you?
While these specific questions are not necessarily the most
important ones concerning your specific Internet marketing strategy
— they will give you an idea of the types of questions you should
be asking yourself. (Also, these questions presuppose that you have
a business, know your desired client, know what motivates that
desired client, know the net lifetime value of a client, know the
cost of obtaining a client, etc.)