I am thinking of doing dissertation on ford motors and GM Strategy. Will it be a good one? . If not can you suggest anything which is close to the mentioned topic.Moreover I am thinking of working in ford motors after getting my degree.Thanks for your time.
Best reply by sorcha:
how about the GM brand architecture? And how they manage their family of brands and their strategies etc. Or you could research the strategy of eBay or something – they have been conquering the world lately!! I wonder if it is fleshy enough for a MBS dissertation but just an idea! Hope it helps!